The Millions Marketing System for Builders

before we talk about services

Think about whoyou're actuallyselling to.

They're wealthy, and they're careful

You're not selling a $5,000 job. You're asking someone to hand over a serious portion of their net worth and trust you with it for twelve months.

They'll do this once — maybe twice — ever

This isn't a repeat purchase they can learn from. There's no second go. Most of them have never done it before and will never do it again.

So they're not shopping. They're de-risking.

They're not looking for the best price. They're looking for the builder least likely to go wrong — and quietly terrified of picking the wrong one.

Two tradesmen laughing at a video on a phone at smoko

Who watches it

"Mate, that's unreal."

Big music, fast cuts, drone shot of the frame going up. It gets views. Other builders love it. Your apprentice sends it to his mates.

None of them are buying a house.

A woman watching a builder's video on an iPad at home in the evening

Who actually buys

She's the one with the money.

Nine at night, glass of wine, iPad. She's not being entertained — she's working out whether she can trust you with the biggest cheque she'll ever write.

If she believes you, she shows her husband.

Cool doesn't sell a million-dollar build. Trust does.

A photo of a finished kitchen shows her the outcome. It tells her nothing about the twelve months in between — which is the part she's actually worried about.

What they need to see before they commit

✓Who you are. The person they'd be handing the money to, on camera, talking like a human.
✓How you actually run a build. Your systems, your process, how decisions get made and how problems get handled.
✓Your team. The people who'll be on their site every day for a year.
✓What it was like for the last client. Not a five-star rating — a real person saying what the experience was.
✓Where their money goes. How you price, how you communicate, what happens when something changes.

Get that across properly and the conversation changes. You stop competing on price against builders who look identical on paper — because you're the only one they actually know anything about.

That's what gets clients across the line at the price you want.

01 — the strategy

We work outwhat to say,and to who.

✎A marketing plan built around the jobs you actually want
✎Messaging — what makes you different, in plain words
✎Video scripting and direction for every shoot
✎A shot list and schedule so nothing gets missed on site

We do the thinking.

You build. We work out how to sell it.

Who you're for

The client you want more of, where they look, and what makes them choose one builder over another.

What you say

Your difference written down properly — for the website, the videos and the ads, so it's the same story everywhere.

What we film

Scripted and directed before we turn up. You don't have to think of ideas or work out what to say on camera.

02 — the video

We film the workyou're proud of.

▶Shot on your sites by a professional videographer
▶Cut for your website, socials and ads
▶Photos and footage yours to keep

Stew Dunstan, videographer — Foundry State **Stew Dunstan** Our videographer @stewdunstanmedia

Ongoing filming

Standard

$500/month

6 month term

One filming visit a month
Site progress, finishes and detail work
Cut for socials and your website
Stills from every visit

Premium

$1,200/month

Two visits a month

Two filming visits a month
More coverage across multiple sites
Enough footage to run ads continuously
Priority scheduling around your build program

One-off films

Project & client story

$1,000

One completed build

A finished job filmed properly, start to finish
Client testimonial on camera
The single most persuasive thing you can show a prospect

About us film

$1,000

Your company, on camera

Your story and your difference
How you actually run a build — the process clients never see
Your team, on site, doing the work

03 — the ads

Good film thatnobody seesis just expensive.

✓Google and Meta, built and managed weekly
✓Your footage put in front of the right local audience
✓Ad spend paid direct at cost — no markup, no cut
✓Monthly reporting in plain numbers

Posting organically

2–5%

of your followers typically see a given post. If you have 800 followers, that's a few dozen people — most of whom already know you.

$50 a day behind it

~$1,500/mo

At Australian local-services benchmarks of roughly $11–$15 per thousand impressions, that's in the order of 100,000+ impressions a month — aimed at people who've never heard of you.

Reach figures are Australian local-services market benchmarks, not a promise of results. What we can tell you from our own accounts: our best-performing campaign currently generates a tracked enquiry for around $113.

$1,500 + GST / month

Ad management.
Ad spend paid direct to the platform.

04 — the website

A website builtto your standard.

From $3,000

✓Custom built — not a template with your logo on it
✓Built around your work, your reviews, your projects
✓Enquiries wired straight to your phone
✓Yours to keep, outright

putting it together

Three waysto start.

✓3-month minimum — the honest time it takes to build, test and tune
✓Website at half price with any commitment — $3,000 down to $1,500
✓Ad spend paid direct at cost, on top — no markup

Essentials

Build the content library first

$500+ GST / month

One filming visit a month — progress, finishes, detail work
Cut for your website, socials and future ads
Stills from every visit, yours to keep
No strategy or ad management at this level
Website $3,000 (full price)

3-month total

$4,500

Filming only — no ad spend needed

Most builders start here

Growth

Ads with fresh footage behind them

$2,000+ GST / month

Marketing strategy — plan, messaging, direction
Ad management — Google and Meta, weekly
Monthly reporting in plain numbers
One filming visit a month — progress, finishes, detail
Cut for your website, socials and ads
Stills from every visit, yours to keep
Website ~~$3,000~~ $1,500

3-month total

$7,500

+ ad spend $1,500–$3,000/mo, paid direct

The full picture

Flagship

Everything she needs to see

$2,700+ GST / month

Everything in Growth
Two filming visits a month — enough to run ads continuously
About us film — your story, process and team ($1,000)
Project & client story film — with testimonial ($1,000)
Priority scheduling around your build program
Website ~~$3,000~~ $1,500

3-month total

$11,600

+ ad spend $1,500–$3,000/mo, paid direct

All prices + GST. The 3-month minimum isn't a lock-in for its own sake — it's how long it takes to build, get the ads working and have enough footage to mean anything. After that it's month to month. Mix and match if none of these fit; everything on this page also stands alone.

get started

Let's havea chat.

A 15-minute call. Tell us where the business is at and we'll tell you what we'd do — whether you use us or not.

✓No pitch deck
✓No obligation
✓We'll say if it's not a fit

Your business Your name Your number Typical project value What are you after?

We call you back the same day.